I started my official journey in decision-making at the University of Chicago Booth School of Business. I went there to study a new field, called behavioral economics, with a relatively unknown professor, Richard Thaler.

The highlight of my MBA program was a course called “Managerial Decision Making” by professor Thaler. It was exceptional! I saw how human decisions are not actually “ours” and how they are influenced by seemingly insignificant “nudges”. We claim that we make our decisions in full control of our own self, but that is quite far from the truth.

For the past 15 years, I help others make better decisions, both in their personal lives, and in business as well.

Testimonials

See how one fantastic CEO and leader uses the insights of behavioral science to lead the new generation of tech startups.

My favorite quote:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither knows victory nor defeat.”

Theodore Roosevelt, 26th US President in “Citizenship in a Republic“